The Death of the PR Snob: Why AI Changed Earned Media Forever
Let’s be honest: for decades, the public relations world has been absolutely fixated on one specific, shiny trophy—the earned media hit. We’ve been told, and in turn, we’ve spent years…
AI Broke Organic PR: Why Paying For Control Is The New Smart
Let’s be honest for a minute. For decades, managing to get a journalist to actually write about your startup—without you having to exchange a single dime—was the ultimate badge of…