Let’s be honest: for decades, the public relations world has been absolutely fixated on one specific, shiny trophy—the earned media hit. We’ve been told, and in turn, we’ve spent years telling our cli...
The Uncomfortable Truth About Your Media Strategy Let’s be honest for a minute. We have all been clinging to this romantic notion that “earned media”—those hard-won mentions in top-tier pu...
Let’s be honest for a minute. For decades, managing to get a journalist to actually write about your startup—without you having to exchange a single dime—was the ultimate badge of honor. We called it ...